information communication and technology public awareness program on television from July 2010 with the 1^st season covering a 13week period.

PROGRAMME OBJECTIVES.

•       To act as the one-stop source of all the latest news, info, reviews and analyses of the latest ICT trends, products and services.

•       To provide tips on effective optimization of devices and gadgets

•       To inform, educate and entertain viewers on technology and consumer concerns

•       To highlight ICT entrepreneurs and innovations in various industry subsectors

•       To give a light touch on technology and web based applications

•       To positively impact public perception on use of ICT in various economic sectors

JUSTIFICATION.

•       The show is particularly relevant and timely as ICT is experiencing a bubble burst and there are always new trends, news, products, services and info out

•       A prime time slot, ideally before the KTN Prime makes the show even more marketable

•       TESPOK shall give members an opportunity to advertise to an appropriate audience especially after the show picks and is popular within the country.

•       TESPOK members shall have a chance to directly engage and educate the market on their products and services at a reasonable cost since the entire costs of the program shall be shared amongst participating members.

•       TESPOK shall be in control of the content for the show and therefore working with the members shall be able to appropriately influence the public’s perception on industry products, services and trends.

•       KTN will be a pioneer in an Information Communication Technology show on a weekday prime slot

THE NAME OF THE SHOW

The name of the show has not yet being finalized and is under discussion between TESPOK Secretariat and KTN

AIRING TIME

The Proposed airing time is on a weekday at Prime time

LENGTH OF A SEASON

Each season will consist of 13 weeks with each week covering a topical ICT issue.

PROGRAMME FORMAT

•       Propose a 20-30 minute recorded programme in English to cover ICT in the country and globally.

•       It will have a main feature covering the products and services of the main sponsor.

•       The feature will be followed by a lively interview on a topical ICT issue and updates on new or existing products and services.

•       It will be broken down into 3 segments, each with its sub-sections gathered from close coordination between the Chief Editor, Host, Producer and TESPOK

The main segments are:

1.    Technology feature on product, service or entrepreneur

2.    Technology discussion and formal interview on topical issue, product or service

3.    Technology memorable quotes

PROGRAMME COSTS

•       Kshs 500,000 + VAT

•       Have a representative from the organisation interviewed on the particular week’s show

•       Value added airtime: 3 ½ minutes on platinum time slot per week for sponsoring members

•       1 minute on prime time slot per week for sponsoring members

To cover the cost of running the show TESPOK proposes two funding approaches.

1. A TESPOK Member may book an entire week by making a payment of Ksh 500,000/-+VAT in advance and benefit all the above
2. Up to three TESPOK Members may make contributions of ksh 200,000/- + VAT towards the advertisements running at the beginning, in the middle and at the end of the show and benefit from having a representative interviewed on a shared topic/issue.

The list of topics as well as potential participants and sponsors is still being compiled.

TERMS OF PAYMENT

TESPOK shall collect the payments under the following terms and Conditions:

1.    A total upfront payment is recommended, however in the event that this is a challenge TESPOK shall break it down on a case by case basis and lump it together with your monthly subscription.

2.    For a member to be involved in the program at least 50% of the payment should have been received.

3.    If a member makes a reservation and is not able to complete at least 50% of the payment before the show, the opportunity shall be given to another member who has the capacity to advertise on more slots.

4.    Allocation of advertising slots shall be on a first come first serve basis.

5.    Participating as a panelist shall be based on involvement/knowledge/expertise in the topical issue.

6.    If an organization sends an interviewee/panelist to the show but does not have the resources to run advertisements other operators advertisements shall be run with the particular show.

Kindly feel free to contact us on the following:

1.    Topics you would like discussed on the show

2.    To make a reservation to be interviewed on the show

3.    To make a reservation to advertise on the show